Don’t know why you keep failing to rank for your focus keywords? You might not realize it immediately, but certain mistakes could be hampering your SEO efforts. Even a single one can prove detrimental for your rankings, so it’s best to familiarize yourself with these mistakes and learn how to avoid them.
1. Targeting the wrong keywords
It’s possible that your site ranks for a few keywords, but these keywords don’t generate any sales. The reason is that these keywords may not reflect a buyer’s intent. For instance, you might be ranking for an informational keyword, so you can’t expect visitors to purchase your products or services because they may not be ready to spend money yet. You need to discover the intent behind the keywords you target to produce the results you want. This site is a great resource to increase your SEO knowledge.
2. Not optimizing site speed
Faster is better when it comes to SEO. This means speeding up your website to provide the best user experience. In case you didn’t know, webpages that take more than two seconds to load force users to leave and look for a different page. You wouldn’t want to rank on the first page only to see your visitors bounce right away because of a slow website.
3. Neglecting excellent content
There’s a good reason why marketers keep telling that content is king. You’ve probably had to visit a few links on the first page after finding that the number one spot doesn’t necessarily answer your query. This only goes to show that quality content is what matters most. Of course, you need to be visible on the first page, but be sure to follow through with compelling content to entice visitors to stay.
4. Not adding a call to action
A call to action serves a crucial role in boosting conversions. You need to tell your visitors what to do. There’s no reason to be shy about it. Just take a look at some of the most popular brands and see how they make it easy for visitors to do what they want. Whether it’s clicking a button to buy a product or pointing them to a link to find more information, you need to be crystal clear about what action they must take.